Teachers from around the province gathered at the Alberta legislature grounds on Oct. 5 to celebrate World Teachers’ Day with the unveiling of a sculpture to commemorate the ATA’s 100th anniversary. The ATA recently won an award for its communication efforts around the event.
The communications team that organized last year’s World Teachers’ Day event on behalf of the Alberta Teachers’ Association recently received an award from an international communications group.
The Award of Excellence for Communication Skills was presented by the Edmonton chapter of the International Association of Business Communicators, and celebrates teams that are following best practices in the projects they work on.
“I was quite impressed with what was possible here in [a very short timeframe],” one of the judges commented. “There were many samples provided that illustrate the thoughtful planning and execution of this event, which included key messaging alignment, consistency and were all appropriate to the identified audience.”
The 2018 World Teachers’ Day event was held at the Alberta legislature grounds and involved the dedication of a sculpture commissioned in honour of the Association’s 100th anniversary. A member from each local was invited to attend. After the ceremony, a celebratory lunch for all staff was held at Barnett House and, that evening, the City of Edmonton lit up the High Level Bridge in yellow and blue to celebrate 100 years of public education in Alberta.
During the week leading up to the event, Association staff took to social media to tell stories of their favourite teachers, and children across Alberta were invited to print off cards to give to their teachers. ❚