The Alberta Teachers' Association values meaningful relationships between local associations and communities. To recognize excellence in public relations, the Association presents awards annually to locals that are deemed to have undertaken the most effective and innovative public relations programs, communications and/or special projects.
This competition is open to all ATA locals and student locals.
Award Categories
Best Program Award of Excellence: This award recognizes the local that has been deemed to have designed and implemented the best comprehensive public relations program.
Ongoing Communication Award of Excellence: This award recognizes locals that produce exemplary ongoing communications, such as newsletters or websites.
Special Projects Award of Excellence: This award recognizes a local that has undertaken a special project that meets clearly defined public relations objectives.
Merit Awards: In addition to presenting three Awards of Excellence, the judges may select up to 10 additional submissions from any category for Merit Awards.
Applying for an Award
- Download and fill out a Local Public Relations Awards Application Form.
Be sure to include the name and address of your local president and of a project leader who has agreed to serve as the contact for the purposes of the application.
- Prepare a detailed summary of your project or program. The summary should identify the problems or needs addressed, describe the actions undertaken to address those needs and include an evaluation of how well the project or program succeeded.
- Place your application form, the summary and any support materials in an 8 ½" X 11" binder and mail or deliver it by June 1, 2011, to Jonathan Teghtmeyer, Executive Assistant, The Alberta Teachers' Association, 11010 142 Street NW Edmonton, Alberta T5N 2R1.
Judging
Entries are judged by an independent panel of communications professionals. Their decisions are based on the following criteria: quality of work, clarity of goals and objectives, and evidence of imagination and innovation. The ATA reserves the right to reproduce and publish copies of project materials submitted in support of an application. View a copy of the judges' score sheet .
Award Presentations
Excellence trophies and Merit Award certificates are presented annually to representatives of the award-winning locals at the ATA’s Summer Conference, which takes place in Banff.
Questions about Local Public Relations Awards should be addressed to Jonathan Teghtmeyer at jonathan.teghtmeyer@ata.ab.ca
